mso-fareast-font-family:宋體;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font: minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">Normann Copenhagen設(shè)計(jì)總監(jiān)Britt Bonnesen
Daily Fiction的名字意在鼓勵(lì)創(chuàng)新，創(chuàng)造屬于自己的每日故事。個(gè)人風(fēng)格得到了前所未有的關(guān)注，我們通過時(shí)尚、音樂、食物、藝術(shù)和室內(nèi)設(shè)計(jì)表達(dá)我們的個(gè)性。我們可以述說文雅的故事、嬌柔的故事、富有創(chuàng)造性的故事甚至是可以成為經(jīng)典的故事，Daily Fiction由一系列物件組成，它們可以用無數(shù)種方式組合在一起。Daily Fiction里的產(chǎn)品設(shè)計(jì)靈感來源于時(shí)尚，通過不同的配色方案和材料及印刷技術(shù)制作。
Daily Fiction的核心在于對(duì)待細(xì)節(jié)的態(tài)度，反應(yīng)在對(duì)多種材料的融合運(yùn)用上。無論是啞光面料還是亮光面亦或是纖維織物都成為它的原材料。帆布、天鵝絨、金屬、閃粉、塑料、紙，不同的材料有不同的性格，Daily Fiction謹(jǐn)慎選擇材料的搭配，給予產(chǎn)品不同的觸感。
色彩有著很高的趣味性及表達(dá)能力，Daily Fiction采用了不少于18種顏色，除了純色外還包括金屬色、磨砂面和閃粉色澤。經(jīng)典的鮮艷色彩用來創(chuàng)造亮色、金屬光澤用來吸引眼球。這些色彩共同創(chuàng)造了充滿了活力的色調(diào)和閃亮的細(xì)節(jié)。這個(gè)系列包括4種水磨石印花，吸取室內(nèi)設(shè)計(jì)和時(shí)尚界的潮流。兩種黑白涂鴉印花和深淺兩色版本，水磨石印花更加出彩。它既有繪畫圖形又具抽象感，讓Daily Fiction系列更有活力。另外，還有四種色彩鮮艷的條紋圖案印花，讓這個(gè)系列更加豐富。
Normann Copenhagen的品牌總監(jiān)Britt Bonnesen說：“很長(zhǎng)時(shí)間以來，我們都希望能夠增加一個(gè)小物品的設(shè)計(jì)系列，Daily Fiction的誕生讓我們創(chuàng)造了一個(gè)完整的專注的世界，為顧客帶來美妙的購(gòu)物體驗(yàn)。我們從Normann Copenhagen時(shí)尚中獲取了很多靈感，而且很自然地，我們也在世界范圍內(nèi)找到了一位時(shí)尚合作方，我們很高興和Femmes Régionales合作，他們都是些很厲害的設(shè)計(jì)師，緊跟著潮流趨勢(shì)的發(fā)展。Daily Fiction有著自己的生命歷程，但它跟Normann Copenhagen的個(gè)性是相符的。”
Daily Fiction encompasses more than 200 exquisite small designs for day-to-day use such as notebooks, gift wrapping, stickers, pencil sharpeners, scissors, various writing implements and much, much more. The Daily Fiction universe is intended as a candy shop for grown-ups, where you want to take everything home with you and experience that special ”I-want-it-all-feeling”.
The name, Daily Fiction, encourages creativity, play and creating the daily story that suits your personality. Personal style is more in focus than ever before, and we tell our individual stories through fashion, music, food, art and interior design. Whether your story is The Refined Story, The Feminine Story, The Creative Story, The Well Crafted & Classic Story or something completely different, Daily Fiction consists of a number of pieces that can be put together in countless ways.
The pieces Daily Fiction is inspired by the way collections are created in the world of fashion, through components such as colour combinations and great use of materials and prints. Daily Fiction is defined by its attention to detail, which is reflected in a contrasted blend of materials of dry over shiny, high-gloss over matte surfaces and moulded shapes over fabrics. The materials consist of a mixture of canvas, velvet, metal, glitter, metallic, plastic and paper, with a range of surfaces carefully chosen to give the collection its tactility.
The colour range has a playful and high-end expression, and contains no fewer than 18 colours, which come in metallic, matt and shiny versions. The classical and sharp colours are used to create colour-blocking and the metals add an eye-catching element. This creates an eclectic and sporty look with rich colour tones and bling details.
The collection features four abstract terrazzo prints, which take the best from trends in both fashion and interior design. There are two graphic black/white prints and two that are coloured in a light and dark version, in which the stone structure is more prominent. The look is both graphic and random at the same time, adding a certain dynamic to Daily Fiction. In addition, there are four striped prints in beautiful colour combinations that increase in complexity.
Britt Bonnesen, Brand Manager at Normann Copenhagen says:“For a long time we have wanted to add a new category of small design products to our existing collection of designs. Daily Fiction has allowed us to create a complete, anchored universe that offers a fantastic shopping experience. We get a lot of inspiration from fashion at Normann Copenhagen, so it was natural for us to look for a collaborator in the world of fashion. We are enormously pleased about the collaboration with Femmes Régionales, which are conceptually strong designers and have their finger on the pulse of the latest trends. Daily Fiction has its own life, but still fits well with Normann Copenhagen’s identity.”
